Language and Messaging Guide for United States Central Command (CENTCOM)

Introduction

This guide outlines key aspects of how to communicate effectively with the United States Central Command (CENTCOM). It provides instructions on referring to the command, understanding their preferred phrases and terminology, and adapting our communication style to resonate with their unique culture and priorities.

Command Overview

CENTCOM is a geographic Unified Combatant Command of the U.S. Department of Defense, established to promote and protect U.S. interests in 20 countries in the Middle East, North Africa, and Central Asia. Its mission includes counterterrorism, promoting stability, enhancing regional partnerships, and deterring aggression. CENTCOM’s strategic significance lies in its oversight of a region that includes strategic choke points such as the Strait of Hormuz and the Suez Canal.

Communication Style

• Tone: Formal/Technical – CENTCOM communications tend to be formal and technical, reflecting its military nature and strategic operations.
• Perspective: Third-person/Mixed – Official communications typically use a third-person point of view, though first-person may be used in personal accounts or leadership statements.
• Language Precision: - Precision in language is crucial when discussing operations, strategies, and partnerships to avoid misinterpretation and ensure clarity.
• Visual Representation: Imagery should be carefully selected to portray the professionalism and readiness of CENTCOM forces, while respecting the operational security and cultural sensitivities of the region.

Preferred Terminology and Phrases

• Task Force (TF): A unit or formation established to work on a single defined task or activity. Example: “Task Force 51/5 conducted the exercise.”
• Interoperability: The ability to operate in synergy in the execution of assigned tasks. Example: “CENTCOM values interoperability with partner nations.”
• Counterterrorism (CT): Actions taken to combat terrorism. Example: “CENTCOM is engaged in counterterrorism efforts across its AOR.”
• Area of Responsibility (AOR): The specific geographic area assigned to a combatant command. Example: “CENTCOM’s AOR includes critical maritime choke points.”
• Combined Maritime Forces (CMF): A multinational naval partnership, which CENTCOM participates in, to promote security. Example: “CMF operations are vital to maritime security in CENTCOM’s AOR.”

Key Snippets from Official Documents

• CENTCOM Posture Statement: “The Central Region remains vital to our national interests.”
• Press Release - Humanitarian Aid: “CENTCOM conducted an airdrop of humanitarian assistance into Northern Gaza.”
• Exercise Eager Defender 24: “U.S. Military and Kuwait Armed Forces Collaborate in Exercise Eager Defender 24.”
• Strategic Partnerships: “Building enduring partnerships is key to maintaining regional stability.”
• Operational Success: “Task Force 51/5th Marine Expeditionary Brigade successfully led the Multilateral Maritime Engagement.”

Leadership Language

• Commander General Michael E. Kurilla: Focuses on regional stability, counterterrorism, and enduring partnerships.
• Deputy Commander Vice Admiral Brad Cooper: Emphasizes maritime security and the importance of alliances.
• Chief of Staff Major General Brandon R. Tegtmeier: Stresses operational readiness and the significance of joint exercises.
• Senior Enlisted Leader Fleet Master Chief Derrick “Wally” Walters: Advocates for professional development and coalition building.

Adapting Your Communication

• When referring to the command: Utilize formal titles and avoid abbreviations unless they have been previously defined.
• Incorporating preferred terminology: Consistently use approved military jargon and acronyms to maintain professionalism.

• Emulating the command’s tone: Adopt a serious and informative tone, particularly when discussing regional security and military operations.

• Contextual Messaging: Craft messages that acknowledge the strategic importance of the CENTCOM AOR and the complexity of its security environment.
• Engagement Techniques: Use clear and precise language when engaging with diverse audiences, including government entities and the general public.
• Conflict-Sensitive Communication: Maintain operational security and be mindful of the geopolitical nuances within CENTCOM’s AOR.

Conclusion

Effective communication with CENTCOM requires an understanding of its mission, tone, and preferred terminology. By aligning our messaging with CENTCOM’s strategic priorities and communication style, we can enhance the clarity and impact of our engagements, fostering stronger partnerships and promoting regional security.

---

This guide is a dynamic document and may be updated as the command’s strategic priorities and leadership evolve. Always refer to the latest version for the most current guidance.